There’s Hidden Treasure in YOUR Underwear Draw

Chorley-based underwear specialist bras4all is joining the battle to protect women in Africa and giving UK women a boost by appealing for your pants…. and bras!

Most women have new or almost-new items in their underwear draw which don’t really fit, or were impulse buys. It’s time to dig them out ladies, as they could be doing good work elsewhere.

bras4mums and bras4all founder Tracey-Jane Hughes, explained: “One woman’s ill-fitting bra is another woman’s ticket to self-respect and confidence.

“In Zimbabwe lack of underwear is believed to have a direct link to sexual abuse. HOTmilk – one of our most popular nursing bra manufacturers – is gathering donations of bras and knickers to provide women there with prestige which in turn protects them from sexual predators.

“We are also a collecting point for the BreastTalk  bra appeal, which provides this crucial underwear item for women who are homeless in the UK, or unable to afford them in developing world countries.

“For every kilo of bras collected by BreastTalk, a donation goes to Breast Cancer Campaign funds too, making it doubly valuable.”

Underwear in good condition can be posted to bras4all or delivered to the company’s showroom at

White Bear Marina, Park Road, Adlington. Lancashire. PR7 4HZ

Tracey-Jane added: “All donated items will be split between the BreastTalk and HOTmilk, campaigns. So please get digging deep in that undies draw!”